Vertu has opened its first Kia Platform Beyond Vehicle (PBV) site, in Bradford.
Vertu Kia PBV Bradford will be located next to the existing Vertu Kia Bradford dealership on Canal Road. A six-figure investment was made, transforming a former Vertu Honda Bradford dealership in preparation for the arrival of Kia’s PBV range.
Chris Curley, general manager of Vertu Kia Bradford, said: “The addition of a PBV centre to the Bradford site is an exciting moment, particularly given the anticipation there has been for the arrival of the first models built on Kia’s new platform.
“We expect this already award-winning mode to become a major player in the commercial sector.”
Majority of the investment in the new site focused on enhancing the current workshop facilities to accommodate larger commercial vehicles.
The MOT Lane within the workshop will be upgraded to allow for Class 7 MOTs to be carried out.
All colleagues who previously worked within the Honda dealership has been retained in new roles to work as part of the Kia PBV Bradford team.
The Kia PBV is only available from dedicated PBV Centres, with the Bradford dealership being the first to open as part of Vertu’s expansive nationwide network of more than 180 sales outlets.
Robert Forrester, Chief Executive of Vertu, said: “We are delighted to strengthen our relationship with Kia, and to confirm the opening of our first PBV site in Bradford.
“The PBV platform is an exciting addition to Kia’s already impressive EV line-up, and we are confident that the PV5 will be a popular model with our customers both in Bradford, and across the wider Yorkshire region.”
