Richmond Motor Group has officially opened its Generis dedicated dealership in Guildford, Surrey.
The move follows the recent opening of Genesis Glasgow by Arnold Clark.
The new Genesis Surrey facility complements the existing network of Genesis Studios in London (Westfield and Battersea) and Edinburgh.
In the year to July Genesis sold 690 cars in the UK, a 23.2% year on year decline, according to figures from the Society of Motor Manufacturers & Traders.
Ben Sargeant, director of Genesis and customer strategy at Genesis Motor UK, said: “We are proud to open our Genesis Surrey retailer and this marks an additional milestone in the rollout of our retail business model.
“With an expanding network in the region, we are able to provide enhanced brand experience and customer touchpoints for Genesis to showcase our exemplary range.”
Michael Nobes, managing director at Richmond Motor Group, said: “We’re delighted to open our dedicated Genesis showroom and bring this exciting premium brand to customers across Surrey.
“The new showroom has been designed to reflect Genesis’s world-class customer experience. The welcoming environment alongside our dedicated Genesis team are here to welcome customers wishing to learn more and become part of Genesis.”
