Mad Devs has expanded its Connect technology platform with the launch of Connect Video, a new integrated video communication tool, in order to help dealers respond faster and more effectively to customer enquiries.
Retailers will create and send personalised vehicle videos directly from within iTrackLEADS and & iConvert. Dealers can record and send personalised vehicle walkarounds, respond to enquiries via video, and maintain customer engagement. The system gives sales teams access to a shared video inventory, allowing dealerships across multiple locations to reuse approved vehicle videos.
Dan Rea, sales director at Mad Devs, said: “Video has become an essential part of modern vehicle retailing because customers increasingly expect faster, more personal communication. Dealers are under pressure to respond quickly, stand out online, and create a smoother digital experience, and video helps achieve all three.
“By integrating Connect Video directly into Connect, we are making it much easier for dealers to respond instantly with professional, personalised content that improves engagement and helps move customers through the buying journey more efficiently.”
Industry research suggests that landing pages featuring video can increase conversions by as much as 80%, while around 68% of consumers prefer learning about products through video rather than text.
Marketing studies suggest video content can significantly increase purchase intent and sales compared with static imagery alone.
