INEOS Automotive has appointed Sanka De Silva has joined INEOS Automotive as regional director UK&I to lead drive commercial growth and network development.
De Silva will focus on strategic development and expansion of INEOS’s retail network, overseeing the appointment of new sales and service points over the coming months.
He said: “It’s an exciting prospect to step away from large legacy OEMs and join a business seeking to break down barriers with its highly differentiated, distinctive product and an incredibly dedicated team.
“Growing our footprint here will anchor the efforts being achieved already with our latest model upgrades and a growing fleet order bank.
“While mud might be new to me, the end goal is not, and I look forward to being part of the journey.”
De Silva brings to INEOS Automotive 15 years of experience in the automotive sector, having started his career on Nissan UK’s Graduate Scheme.
Following various product, sales operations and marketing roles with the brand, he went on to senior management positions at Kia UK, including marketing director and Sales Director for the last five years.
Mike Whittington, CCO at INEOS Automotive, said: “We welcome Sanka to the team. His well-rounded experience across sales, marketing and network development in the UK will be extremely valuable as we consolidate recent successes.
“With existing customers now returning for updated Grenadiers and fleet managers trusting our product across a huge variety of use cases, it’s a very exciting time to come aboard.”
