Group 1 Automotive UK has signed up with Geely Auto to take on the franchise in Peterborough.
The Peterborough store is the first of three Geely dealerships set to form part of the initial rollout, with additional sites in Bishop’s Stortford and Watford scheduled to open later this year.
Daniel McHenry, Group 1 UK CEO, said: “We are delighted to be opening our first Geely store in Peterborough and to be partnering with Geely Auto at such an exciting point in their UK expansion.
“Geely’s product range, advanced technology and future-focused approach to mobility bring our customers a compelling range of electric and plug-in hybrid vehicles.”
Adam Harkin, dealer development director at Geely Auto UK, said: “We are pleased to welcome Group 1 Automotive to the Geely Auto network at such an important stage of our UK growth.
“Their scale, reputation and focus on customer experience make them an ideal partner as we continue to build a high-quality retail network across the country.”
