Brindley Group has taken on the Chery-owned Lepas franchise in Wolverhampton, replacing the Honda dealership at the location.
The site is to be overhauled to accommodate the brand’s arrival, displaying an initial lineup of three models when sales officially begin.
Despite the switch to Lepas at the site, Brindley said its relationship with Honda was intact and it continues with the franchise in West Bromwich and Cannock.
To minimise disruption, a Honda aftersales and servicing division will continue operating directly out of the West Street location.
Che Watson, chairman of Brindley Group, said: “Bringing Lepas into our portfolio is a highly rewarding moment for the entire company.
“This progressive expansion enables us to deliver the latest breakthroughs in vehicle styling and technological capability to our client base, whilst simultaneously protecting the long-term prospects of our business and our workforce.
“The introduction of this brand highlights our ongoing dedication to shifting alongside a rapidly changing industry, ultimately presenting local motorists with unparalleled variety, exceptional value, and genuine innovation.”
