Volkswagen Group UK (VWG) will sponsor Milton Keynes Pride Festival, which takes place at Campbell Park from 12 noon 12 September, for the sixth year running.
VWG is teaming up with sister company, Volkswagen Financial Services UK (VWFS), to be named ‘official automotive partners’.
Jamie Hanna, co-chair of VWG’s We Drive Proud Employee Network Group, said: “We’re really excited to be returning to MK Pride again in 2026. At a time when some organisations are toning down their DEI activities, I’m pleased our award-winning initiatives are going from strength to strength.
“Teaming up with VWFS allows us to showcase even more opportunities and share with local people what it’s like to be part of the Volkswagen Group family. And everyone on our stand is volunteering to be there so you can guarantee an honest and open conversation!”
As official automotive partners, VWG will showcase the ID. Buzz in its Pride wrap, and Tiny Buzz, while VWFS will be debuting Drive (a VWFS-backed initiative designed to make it easier for customers to find, finance and drive their next vehicle).
There will be a range of surprises on the stand, as well as the chance to talk to VWG and VWFS staff.
The festival benefits the local community through providing a safe space for LGBTQ+ people.
It also contributes to local projects ranging from educational development programmes to youth groups and Q:Alliance, a local LGBTQ+ charity.
It is free to enter but registration for tickets is required.
