Vertu’s fleet centre in Birmingham, which recently took on franchises for both BYD and Geely, will be responsible for dealing with fleet enquiries for the Mazda range.
Customers can explore models in the range in person at Vertu Mazda Redditch.
Brian Naughton, general manager of Birmingham Fleet, said: “With the new Mazda6e arriving to market soon and the CX-6e set to follow later in the year, there is a real opportunity for Mazda to grow and expand within the fleet sector in the UK.
“With the knowledge and expertise that we have within our team, we are ideally placed to work alongside Mazda to promote two highly-appealing new models to fleet buyers, and are delighted to have joined the manufacturer’s fleet network.”
Vertu is one of the largest suppliers of fleet vehicles in the UK, utilising strong manufacturer ties to supply more than 45,000 vehicles each year to organisations of all sizes.
Mazda’s decision to add Vertu to its Fleet Dealer Specialist network comes ahead of the UK launch of the much-anticipated Mazda6e this summer, with the Mazda CX-6e set to follow later in the year.
Robert Forrester, Chief Executive of Vertu, said: “Being named as a member of the Mazda Fleet Dealer Specialist network reflects the strength of our fleet business.
“We look forward to working more closely with Mazda and showcasing their upcoming models to the fleet sector.”