- Tesla sold just over 7,000 Cybertrucks in Q4 last year.
- New data reported by Bloomberg shows that Elon Musk’s other companies—mainly SpaceX—accounted for nearly one-in-five of those sales.
- Inter-company sales have reportedly continued into 2026.
The Tesla Cybertruck hasn’t exactly been the roaring success that Tesla originally expected when it announced the radically designed truck back in 2019. But when all else fails, why not just create some demand by buying trucks yourself? That’s exactly what Elon Musk did at the end of 2025, Bloomberg reported on Thursday.
Data from S&P Global Mobility shared with the outlet shows that 7,071 Cybertrucks were registered in the U.S. during the fourth quarter of 2025. Of those, 1,279 trucks went to SpaceX and a combined 60 went to other Musk companies including Boring Company, Neuralink, and xAI (which was acquired by SpaceX earlier this year). That adds up to just under 19% of all Cybertruck sales for the quarter.
The data also shows that companies in Musk’s orbit registered another 225 Cybertrucks in January and February. Separately, Tesla has also been spotted absorbing unsold Cybertrucks back into its fleet of service vehicles.
Photo by: Tesla
As Bloomberg notes, SpaceX, xAI, the Boring Company, and Neuralink would have spent at least $100 million on Cybertrucks, given the truck’s base price of roughly $70,000. It’s also possible that the Musk-led companies got fleet deals at a different price.
To be fair, there are some legitimate uses here. Wes Morrill, the lead engineer on the Cybertruck project, confirmed in October that SpaceX was replacing its aging gas-powered support fleet with the Cybertruck. The more curious case is what companies like xAI and Neuralink are doing with these trucks.
“It’s not entirely clear what Musk’s other companies are doing with the Cybertrucks, or why an artificial intelligence and social media company would acquire 50 of them,” Bloomberg’s Dana Hull wrote.
It’s not hard to see a motive for the SpaceX purchases; Cybertruck sales have fallen far short of Tesla’s lofty expectations. Initially, Musk targeted 250,000 units per year. And the truck came out of the gates strong, selling some 39,000 units in its first full year on sale in 2024, per Cox Automotive estimates. That may have been a result of pent-up demand from Tesla fans who waited years for the much-hyped and much-delayed model. Sales were about cut in half in 2025. To be sure, EV pickup trucks more broadly have failed to take off like automakers expected, due to high costs and range concerns from truck buyers.
Musk’s companies have been famously weaved together financially for years, so it’s not too surprising to see them buying Tesla trucks. In January, Tesla announced a $2 billion investment into xAI, his AI startup. The Boring Company, a tunneling venture, uses Teslas for its transit system in Las Vegas. Musk has also been known to share engineers across his companies.
Tesla is in an interesting phase right now. By eliminating the Model S and Model X, Tesla has effectively kneecapped its entire premium lineup outside of the Cybertruck. And the divisive pickup, Tesla’s only brand-new model since the Model Y, has failed to lift sales. A hero could be on the horizon though; Reuters recently reported that a cheaper, smaller Tesla crossover is on the table again.
