The RAC Dealer Network has partnered with We Advertise Any Car to offer its customers easy, lower cost access to Google Vehicle Ads.
Dealers to easily list cars on the market-leading search engine itself, rather than using traditional online vehicle sales portals.
Lee Coomber, RAC client director at Assurant, said: “Figures show that around eight out of 10 people begin their car buying journey online and a high percentage start with Google itself which, around a year ago, started to provide an option for dealers to promote their stock directly from search through Google Vehicle Ads.
“This move means an increasing number of customers today never reach established car portals and is becoming an increasingly important route to market, changing how dealers reach and engage with customers.
“Through our partnership with We Advertise Any Car, we’re helping the 1,300 members of the RAC Dealer Network maximise the potential of this important new digital channel, providing simple, cost-effective access.”
Rayhanneh Austin, managing director at We Advertise Any Car, said: “The format meets all of the criteria you would expect from a modern online car ad including price, mileage, dealer location, key specifications and high-quality images, all visible without clicking through to a third-party site.
“We are offering RAC Dealer Network retailers an easy-to-use platform enabling them to maximise the potential of this essential new channel.
“Our detailed understanding of the automotive landscape allows us to craft targeted Google Vehicle Ads that drive leads and increase sales. They put us in touch with their website provider and we do the rest.”
