Cazoo has launched its ‘snap and search’ AI imagery tool, enabling app users to begin their car search by taking a photo of a vehicle.
The tool identifies the car’s make and model, then searches live dealer listings for matching stock.
Thomas Orthgiess, chief product officer of Cazoo, said: “Snap and search presents car buyers with tech they’ll be familiar with from non-automotive marketplaces. Some people spot cars they like in the wild, on a driveway or in a social media post but cannot necessarily search for it because they do not know what it is.
“We’re now able to put those buyers in touch with dealers selling the models they’re interested in a seamless process. If you can snap it, you can search for it. For dealers this means buyers are seeing relevant stock faster and viewing listings at the moment their interest is highest.
“We expect these sessions to convert into more vehicle page views, leading to more enquiries landing with dealers.”
Developed in-house by Cazoo in response to buyer behaviour, the addition follows the recent rollout of Cazoo’s “Honestly, Finally” brand platform’s pledge to build buyer trust by reducing friction and increasing transparency.
Cazoo has also updated ‘swipe to discover’. Its new look and increased functionality enables buyers to swipe through the cars they like faster than before, while building a shortlist of vehicles they can return to.
