RAC Cars signs five-year deal with heycar

By automotive-mag.com 2 Min Read

As a result of a new five-year deal, heycar will take over the operation of the RAC Cars online used car portal which is launching in June.

The website will have a modern design for automotive retailers to showcase their vehicles. Modernised for digital retailing, the new RAC Cars will have feature parity with heycar.

The new site will highlight the benefits to the consumer of buying from an RAC Approved Dealer and provide a showcase for other services from RAC.

Mark Adcock, head of brand licensing at the RAC, said: “RAC Cars is one of the most important products in our digital portfolio, so we are very pleased to be partnering with heycar to take it to the next level.

“They are one of the most innovative and forward-thinking companies in the used car marketplace and their newly developed platform will provide great car-buying solutions for customers, helping them buy the right car for them.”

Alex Grime, chief of staff at heycar, said: “With our all-new platform, we will be providing a compelling level of vehicle choice and a modern car buying  experience for consumers, whilst for our automotive retailers, the RAC Cars site will help extend the reach of their vehicles to a high quality audience of in-market car buyers.”



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