Heritage Automotive has acquired Audi Swindon and Volkswagen Swindon from Group 1
The move was announced by the company on Linked. Heritage Automotive is the trading name of Blade Motor Group.
“We’re delighted to announce that Audi Swindon and Volkswagen Swindon have officially joined the Heritage Automotive family.
“Established in 1996, we’re a proudly independent automotive business representing Audi, Volkswagen, Škoda and Honda across the South West. For almost 30 years, we’ve focused on building strong customer relationships, investing in great people and delivering exceptional customer experiences.”
The announcement follows a good year for the Volkswagen business, with Heritage Automotive recognised as the No.1 Volkswagen Retailer Group in the UK, while its Volkswagen retailers in Yeovil, Salisbury and Dorchester secured first, second and third place nationally at the Volkswagen One Business Dealer of the Year Awards.
“As we begin our journey in Swindon, our focus remains simple: delivering outstanding customer service, expert advice and a great experience for every customer, whether they’re purchasing their next vehicle or visiting us for aftersales support.
“Most importantly, we’d like to extend a very warm welcome to the Audi Swindon and Volkswagen Swindon teams. We look forward to working together, building on the strong foundations already in place and creating an exciting future for our customers, colleagues and communities,” said Heritage.
