Eden Motor Group is representing Jeep at its Christchurch site which also houses an approved used car centre, authorised Vauxhall repairer and a Leapmotor business.
The addition reflects Eden Motor Group’s continued growth across the South and Southwest of England, as the business builds on its focus on developing long-term manufacturer partnerships.
Despite its increasing scale, Eden remains privately owned, combining significant buying power and operational expertise with agile decision-making and sustained investment in its dealerships.
Graeme Potts, CEO of Eden Motor Group, said: “Bringing Jeep into the Eden portfolio is an exciting step for the group and one we see as a strong fit for our business.
“Jeep is an internationally recognised brand with a distinctive identity and an evolving range that gives customers greater choice across electric, hybrid and petrol powertrains.
“Christchurch is an important location for Eden. As an established used car centre and authorised repairer for Vauxhall, adding Jeep alongside Leapmotor further strengthens the site and the range of vehicles we can offer customers across the area.
“We’re delighted to begin our relationship with Jeep and look forward to developing the brand within Eden and building a successful long-term partnership.”