Autotrader’s AI-powered Co-Driver tools are now used by 85% of retailers advertising on the platform (around 11,000 businesses), saving the industry an estimated 200,000 hours (or nearly 20 years) of manual work in just over a year since launch.
Co-Driver uses Autotrader’s vehicle taxonomy, pricing and market data, overlaid with its unique car buyer insight to generate vehicle descriptions, manage images and identify key highlights.
Karolina Edwards-Smajda, Chief Product Officer, at Autotrader said: “Whilst everyone wants to talk about their latest AI gadget, Co-Driver is the real deal – it delivers the full scale of our data and technology capabilities, and the pinnacle of more than a decade of AI investment into our retailers’ hands.
“We’ve spent years building this suite of tools from the ground up to solve the real everyday frictions our retailers face, whilst also ensuring that we deliver more value for them – and we’re continuing to refine and improve it, with retailers feedback, with the product already on its seventh major iteration.”
In the last 12 months alone, Co-Driver has generated more than 2.5 million AI-created vehicle descriptions and smart image re-orders.
That scale of usage is reflected among Autotrader’s customer Portal customers, where adoption has reached 98%.
For retailers operating across multiple platforms, Co-Driver can also be embedded directly into existing systems and workflows via Autotrader Connect’s API solutions.
Edwards-Smajda added: “Because our AI is foundational, rather than experimental, we’re perfectly placed to continuously evolve.
“We’ll continue to build on these strong foundations, testing and adopting new capabilities when we believe they add genuine value to the car buying and selling journey.”
