BookMyGarage has launched Intelligent Website Assistant, its first AI service advisor for garages.
This booking first digital assistant sits on a garage website, operates 24/7, reduces telephone call volumes, increases confirmed bookings, deals with complex issues, and undertakes high value conversation.
Chief marketing officer Jessica Ruddick, said: “We have developed a genuine booking assistant by using real-time data and availability, both garages and customers can be confident that a real booking has been made with full transparency.
“By designing three different levels, garages can take their first steps on their AI journey knowing the feature can grow with their business, because the same intelligence is deployed across all products.
“Once we embarked on our own AI journey, we were committed to creating something that makes a noticeable difference in streamlining garage operations and ultimately capturing more bookings from the garage’s own websites – 24/7. These are also bookings that we do not charge for.”
Intelligent Website Assistant is for garages that have their own website, powered by BookMyGarage, where it uses the garage’s live pricing, availability, lead times and bespoke FAQs to guide customers from first question to booking confirmation.
Customers can ask service or repair questions, enter their vehicle registration to receive specific answers relating to their car type, view accurate prices and available dates, ask follow up questions, complete an end to end booking, and receive an instant booking confirmation.
The AI assistant is designed to hold human-style conversations rather than take part in a scripted Q&A.
Garages can choose from Chat Bot (Text); Voice Bot; and Premium Video Avatar Bot. All share the same intelligence, booking logic and reference real time pricing and availability.
Chat Bot is a text based Q&A functionality housed on a garage’s own website and is the ideal entry-level automation choice.
Voice Bot holds conversations with consumers (without visuals), providing higher interaction capabilities than text at a lower cost than the video option. The Premium Video Avatar Bot is the flagship offering.
The AI assistant was unveiled at the UK Garage & Bodyshop event at the NEC Birmingham, which took place from 3-4 June 2026.
