BMW dealers target professional chauffeurs for 7 Series sales

By automotive-mag.com 2 Min Read

BMW dealers are now offering a Chauffeur Programme for professional chauffeurs driving the new BMW 7 Series and fully electric BMW i7.

The package includes Service Inclusive, a five-year service package that offers  unlimited mileage.

It gives a one-year subscription to BMW Security PRO, which equips programme vehicles with vehicle tracking.

Also offered as part of the programme is Mobility Support, where customers can access a licensed BMW 7 Series or BMW i7 replacement, or support towards self-arranged hire solutions during warranty repairs, and BMW’s high-voltage battery warranty of up to eight years or 100,000 miles.

BMW UK has also collaborated with BMW Financial Services UK and ALPHABET to offer a range of funding options, including Regulated Hire Purchase, Unregulated Hire Purchase, Business Contract Purchase and Business Contract Hire, depending on customer type and business structure.

Rachel McDermott, head of business development, Luxury Cars at BMW UK, said: “The BMW Chauffeur Programme has been shaped around the real needs of professional operators, bringing together the comfort and innovation of the BMW 7 Series and BMW i7 with the specialist support required to keep their businesses moving.

“By offering a consistent nationwide proposition, we are helping our customers deliver an exceptional passenger experience while supporting their long-term operational success.”

The programme is open to licensed private hire operators, chauffeur companies, executive transport providers, luxury hotel house-car fleets, corporate and VIP transport operators, and self-employed chauffeurs. Taxi operators are excluded from the programme.

The programme is administered through BMW UK’s Specialist Sales Channel.

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