Pre-registered advert volumes rose by 10.8% in June compared with May, despite total used car advert volumes increasing by 0.4% across the wider market, according to Brego’s Car Market Insight Report.
June was a difficult month for the used car sector, with dealer feedback suggesting a slow first two weeks before activity improved in the second half. Used car sales finished 6.6% ahead of May.
Rupert Pontin, head of insight and communications at Brego, said: “June’s increase in pre-registration activity shows the pressure OEMs and retailers were under to deliver against half-year targets and secure volume bonuses. What is particularly interesting is that this activity was spread across a broader mix of models.
“The Top 10 pre-registered cars actually fell in volume, even as the overall pre-reg market grew. That’s important because a wider registration push can influence stock mix, retail pricing and future values across more parts of the market.
“Dealers and lenders will need to look beyond the headline volume and understand exactly where that stock is building.”
Sales volumes among the Top 10 pre-registered cars fell by 5.9% following a 19.3% decline in May.
June’s registration push was spread across a wider selection of models.
The Vauxhall Corsa remained the highest-selling pre-registered car for the sixth consecutive month, while the MG HS, Nissan Qashqai, Citroën C3, Peugeot 208, MG ZS and Hyundai i10 entered the Top 10.
Volumes among the Top 10 pre-registered EVs rose by 27.7% after falling by 42.5% in May, with new entries from Geely, Peugeot, Dacia and Hyundai.
Average sale prices among the Top 10 pre-registered EVs fell by 17.3% to £21,604, partly reflecting the arrival of lower-priced models and the departure of the Audi A6 e-tron from the ranking.
Average days to sale improved by 5.6 days to 16.8.
