CarGurus marks its 10ᵗʰ anniversary in the UK with the launch Discover AI tool, which lets UK shoppers find their vehicle by describing what they want.
Customers receive local, in-stock listings with live pricing, deal ratings, and CarGurus’ Market Value (IMV) data.
Discover is embedded into the CarGurus website to guide shoppers through the entire journey, from discovering vehicles and refining options to connecting with a dealer to see a listing.
Discover was first developed and optimised on CarGurus’ US site before being trained and enhanced for the UK market.
Sam Zales, CarGurus president & chief operating officer, said: “Ten years ago, we entered the UK with a clear vision: car shoppers and dealers deserved more transparency, smarter tools, and a platform genuinely built around their needs.
“Since then, we have helped millions connect with dealers to navigate one of the biggest financial decisions they will make with more confidence.
“We believe our product innovation momentum in the UK has never been stronger, with a clear focus on continuing to set the pace in the market through products and features built on AI-enabled personalisation and real-time market intelligence.”
