Cambria will represent Chery in Croydon under its Invicta Motors brand.
The opening of this showroom will mark the arrival of the dealer group’s sixth Chery site.
Tim Duckers, group managing director of Cambria Investments Holdings, said: “The Chery group brands offer our customers efficient drive trains, advanced technology with long warranty periods and incredible value for money.
“The market share they have achieved so far in 2026 demonstrates how quickly consumers are recognising the strength of the all-round proposition. Opening our sixth Chery business demonstrates both our confidence in the brand and our ambition to continue growing the business.
“We have developed an excellent relationship with Chery Group and share a clear vision for building a strong retail network in the UK.”
Invicta Motors also represents Omoda, Jaecoo, Mazda, MG and Subaru.
Cambria recently strengthened its premium and high luxury operations with the acquisition of Bentley Hampshire and McLaren New Forest from Harwoods.
The deal expanded the group’s Grange Motors division to 19 businesses representing nine manufacturer partnerships.
