Autotrader has launched a dedicated YouTube channel, dubbed The Keys, for the UK’s automotive retail community.
Built on the principle of “For Dealers. About Dealers.”, the channel is a hub for industry insight, practical advice and retailer stories.
Rebecca Clark, group sales director at Autotrader, said: “Supporting retailers has always been at the heart of what we do, and The Keys is the latest example of that commitment in action.
“We’ve created a dedicated space where retailers can hear directly from industry peers, stay connected to the issues shaping automotive retail and learn from the experiences of businesses across the UK.
“What makes the channel different is that it puts retailers at the centre of the conversation. By combining the experiences of dealers across the UK with the market insight and expertise we see every day, we’re creating a community-led platform shaped by retailers, for retailers.”
Designed specifically for the YouTube platform, the channel combines fresh formats, retailer voices and expert insight in a way that fits around the demands of running a modern dealership.
Alongside regular market updates and expert-led discussions, it will showcase the people, businesses and ideas shaping automotive retail today.
The channel’s flagship series, Dealer Stories, will shine a spotlight on dealerships across the country, sharing peer-to-peer learning and authentic stories from the forecourt.
The first episode features Shallcross Vehicle Solutions, taking viewers behind the scenes of the family-run business to explore how it has built a loyal customer community over the past 20 years by putting service, trust and long-term relationships at the heart of its approach.
To complement Dealer Stories, the channel launches with three further core content series – From the Forecourt, All Chat No Charts, and Straight Torque.
Future programming will include The Road Ahead and New Car Market Watch
Retailers can explore the new content and subscribe here
