Waylands has opened a new Kia dealership in Oxford, further strengthening the group’s footprint in the Thames Valley.
The new Waylands Kia Oxford site expands the group’s representation of the brand and enhances customer access to Kia’s latest vehicle range, including its rapidly developing PBV commercial vehicle range.
The opening reflects Waylands’ confidence in the Kia brand and its alignment with shifting market demand towards electrification, advanced technology and value led ownership propositions.
Sitting between the group’s existing Kia sites in Bicester and Reading, the Oxford opening forms part of Waylands’ wider growth strategy, focused on strengthening its manufacturer partnerships, investing in high quality facilities and building teams capable of delivering consistent performance across sales and aftersales.
The group continues to invest across its network to support long term, sustainable growth in a rapidly evolving automotive market.
John O’Hanlon, CEO at Waylands, said: “This new dealership represents our continued investment in the region and our belief in the future of Kia, particularly as more drivers make the move towards electrified vehicles.
“Our team is passionate about delivering a welcoming, knowledgeable experience for every customer, and we’re excited to support motorists across Oxfordshire with a modern showroom and outstanding service for years to come.”
