Vertu has opened a new Geely Auto dealership in Durham. The showroom is the dealer group’s fifth Geely site.
Geely will sit alongside BMW and MINI, providing customers with a full range of new and used vehicles from all three brands, alongside comprehensive aftersales support.
John Curry, general manager of Vertu Geely Durham, said: “As the brand continues to show impressive growth in the UK, we are pleased to have the opportunity to introduce customers from across Durham and the surrounding area to the ever-expanding Geely range.
“Over the coming months, we will be making significant changes at the site to create a new retail environment for customers, and we look forward to welcoming them along to explore everything that Geely has to offer.”
Whilst Geely sales will initially operate from a temporary showroom, the dealership will now undergo an extensive redevelopment programme in the coming months.
The new-look retail environment will be revealed in the Spring.
Robert Forrester, Chief Executive of Vertu, said: “Following the successful launch of Vertu Geely Teesside, we’re delighted expand our relationship with the brand through the opening of our second dealership in the North East.
“The addition of Durham strengthens our growing relationship with Geely as it continues to expands its presence in the UK, and we are confident that the mix of innovation, technology and value for money offered by the current model line-up will be popular with customers.”
