Vertu’s new Geely dealership will operate from its existing BMW and MINI site off Concorde Way in Stockton-on-Tees.
The dealership underwent an extensive six-figure redevelopment programme to transform the site into a modern multi-franchise operation offering a full range of new and used vehicles, alongside comprehensive aftersales support.
Sheldon Cockburn, general manager of Vertu Geely Teesside, said: “We’re delighted to introduce Geely to our new-look site in Stockton-on-Tees.
“Bringing in a new manufacturer to create a multi-franchise operation is hugely exciting, particularly when you consider the impact that Geely has had since launching in the UK.
“The addition of the EX2 has made the Geely range even more attractive, and we look forward to welcoming customers to the dealership to experience Geely for themselves.”
Vertu already represents Geely in Glasgow and Kings Norton.
Robert Forrester, Chief Executive of Vertu, said: “Following the successful launch of our existing Geely dealerships, we are delighted to open our first site with the manufacturer in the North East region.
“The investment we have made in transforming the Stockton-on-Tees dealership into a multi-franchise operation reflects our confidence in Geely, and the strength of the partnership that we have built in a short space of time.
“We look forward to showcasing the brand to customers across Teesside as we continue to grow our relationship, and are confident that the Geely line-up will be hugely popular across the region.”
