Vertu Geely Kings Norton will operate from Vertu’s existing site on Kings Norton Business Park, which will continue to offer Ford new car sales before the site transitions to exclusively become a Geely dealership offering new and used cars, and aftersales.
The dealership will continue to operate as a Ford Authorised Repairer.
Robert Forrester, Chief Executive of Vertu, said: “We are delighted to open our new Geely dealership in Kings Norton, and to further expand our Geely network following the successful launch of two sites in Scotland.
“Kings Norton is the perfect location to open this dealership, with David and his team having been recognised on a number of occasions for their exceptional performance.
“We look forward to showcasing Geely to the people of Birmingham, and the wider West Midlands, as we continue to strengthen our relationship with the brand.”
Vertu Geely Kings Norton will operate from the existing used car showroom at the site while the dealership undergoes an extensive £400,000 refurbishment programme over the coming months.
The investment will focus on the new car showroom, with improvements also planned to the customer lounge and service reception areas.
Ford new car sales will continue at the nearby Vertu Ford Birmingham site on Bristol Street, as well as at Vertu Ford Shirley and Vertu Ford Redditch.
