BMW performed well in both the brand and model charts collated by Dealer Auction’s Retail Margin Monitor for March.
The brand headed up the top 10 makes for models with a retail value of under £10,000 for the third month running, with an average retail margin of £2,200. It came third in the top 10 in the over-£10,000 chart.
Dealer Auction’s marketplace director, Kieran TeeBoon, said: “BMW has registered an emphatic performance so far in 2025.
“It’s been a competitive year so far – in March, only £325 separated first and tenth place in the top 10 sub-£10,000 profit-making models.
“It’s also interesting to see these trends within the chart itself, with certain profit-making models being particularly fast out of the blocks.”
Two BMW models featured in the top five sub-£10,000 retail bracket. The 1 Series clocked an average retail margin of £2,150, closely followed by the 3 Series (£2,125) – earning fourth and fifth place, respectively.
In the sub-£10,000 retail model chart, the Ford Kuga topped the table for the first time in 2025 (£2,225). It appeared in both the under- and over-£10,000 categories.
The tenth-place Nissan Qashqai boasted the quickest days-to-sell (26) and Average Auto Trader Retail Rating (91) in March. It had an average retail margin of £1,900.
In the top 10 for models retailing above £10,000, Land Rover models led as the Discovery Sport topped the chart with an average retail margin of £4,325, followed by the Range Rover Evoque (£3,750).
TeeBoon said: “Used cars are moving quickly on our platform and it seems to be a common trend – AutoTrader have also just announced that Q1 represented the fastest rate of used car sales ever recorded.
“With hot competition for quality stock, dealers are harnessing the power of digital to stay on the front foot.
“By including digital auctions as part of their stock-buying portfolio, they can be in several places at once and snap up profitable stock from a variety of sources.”
