Toyota and Lexus dealers feature in IMI career campaign

By automotive-mag.com 3 Min Read

Toyota and Lexus dealer employees are providing young people with insights into career opportunities in the motor sector.

It is part of the IMI’s There’s More to Motor campaign which uses real voices from across the Toyota UK network to provide young people – and their influencers – with insight

It said one of the stars of the campaign – and challenging outdated perceptions of the sector – is Dhruv Patel, showcasing his journey from apprentice to full-time Data Scientist at Toyota GB Plc.

Six other Toyota and Lexus network employees also tell their career stories, with two of the videos including parents’ voices.

Thos taking part include Jill Moore, CLV Data Manager at Stoneacre Motor Group; Faye Murphy, Test Drive and Handover Specialist at Stoneacre Toyota Durham; Roksana Askor and Vicki Fowles, Sales Specialists at Lexus Woodford;              Shanika Reid, Aftersales Manager at Lexus Leeds, and Stuart Armstrong, Sales Manager at Vantage Toyota Leeds

Emma Carrigy, head of research, careers and Inclusion at the IMI said: “Industry partnerships like this play a vital role in showing young people and their influencers that the automotive sector is rich with opportunity, innovation and purpose.

“By putting real people and real stories at the heart of ‘There’s More to Motor’, we’re making these pathways more visible and relatable than ever.

“Toyota’s commitment to showcasing genuine career journeys demonstrates the power of authenticity in inspiring the workforce of tomorrow.”

Carolyn Bundey, senior manager Network Performance, Toyota Network Operations, added:

“We are proud to continue our partnership with the IMI as we jointly work to attract fresh talent into an industry that is undergoing rapid transformation.

 

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