Suzuki GB has picked up the Customer Feedback Strategy Award at the annual UK Customer Satisfaction Awards evening held in London on Tuesday. Suzuki demonstrated a clear improvement in customer satisfaction and performance.
Suzuki submitted an entry for best customer feedback strategy on behalf of both its car and motorcycle divisions and was shortlisted alongside nine others from various industries. This award examines the strategy in place and how the effectiveness of the strategy is measured.
Denis Houston, director aftersales at Suzuki GB, said: “We are immensely proud of our achievement in winning a second UK Customer Satisfaction Award that once again clearly reflects the ever-strong commitment to our customers.
“Rather than being an award for our brand, this accolade is very much for the people of Suzuki, and we would like to express our sincere thanks once again to our Employees, Dealers and Suppliers for their consistent and strong commitment to our customers who have of course been instrumental in this.”
The 34 strong judging panel observed how easy organisations make it for customers to provide them with feedback and how they close the feedback loop to maintain the highest standards. Suzuki has ranked as the top Automotive brand in eight of the bi-annual UK Customer Satisfaction Index, since 2019, in which over 278 organisations are measured across 13 sectors.
Jo Causon, CEO, The Institute of Customer Service, said: “Congratulations to the teams at Suzuki GB for picking up the Customer Strategy Feedback award at the UK Customer Satisfaction Awards this year.
“Properly collecting, analysing, and understanding customer feedback is a cornerstone of successful service strategies, and this award seeks to recognise that. Well done to all the team and I hope you continue to build on this success.”
