Pentagon Motor Holdings, part of Motus Group (UK), has taken on the Chery franchise in Barnsley and Loughborough.
Barnsley features a five-car showroom and has created eight new jobs, underlining Pentagon’s presence in the local community.
In Loughborough, Pentagon has a six-car showroom creating two new jobs, in addition to refocusing 18 existing staff at the multi-franchise site.
The partnership also sees Pentagon further strengthen its aftersales business, with the Group securing a regional parts hub agreement with Chery, supporting availability and distribution of genuine Chery parts across the network.
Tom Carney, managing director of Pentagon Motor Holdings, said: “We are delighted to be partnering with Chery, one of the fastest-growing automotive brands in the UK.
“The brand has an exciting product range and a clear ambition for the UK market, and we look forward to selling and servicing Chery products for many years to come.
“The opening of our Barnsley and Loughborough dealerships, alongside our Trade Parts Core Hub agreement, are important steps in the growth of our relationship with Chery and a clear commitment to providing our customers with greater choice and an excellent retail experience.”