Richard Rhodes is the new general manager at Vertu Toyota Rotherham and Vertu Toyota Worksop.
Most recently, Rhodes served as general manager at a used car specialist in Sheffield. Previously, he had a notable 18-year tenure at a Lexus dealership which demonstrates his customer service experience and operational experience.
Rhodes said: “I am thrilled to join Vertu and lead the teams at Vertu Toyota Rotherham and Vertu Toyota Worksop.
“This is an exciting time for the Group, and I look forward to building on the strong foundations to deliver outstanding service to our customers.”
Chris Taylor, group operations director, added: “From meeting Richard throughout our rigorous interview process it was clear he was perfectly aligned for this important role within our growing Toyota business.
“We have great teams in play at both Vertu Toyota Rotherham and Worksop and Richard has all the credentials to take these dealerships to the next level.”
Five Toyota dealerships were added to Vertu’s portfolio when the dealer group acquired Burrows Motor Company in October.
The acquisition also enhanced Vertu’s partnership with Mazda and Kia.
Robert Forrester, CEO of Vertu, said: “Richard’s extensive experience and proven track record make him the ideal candidate to oversee our Toyota operations in Rotherham and Worksop.
“His leadership will be instrumental as we continue to strengthen our presence in the region and uphold our commitment to providing an exceptional motoring experience.”
