This Armchair Marketing podcast episode, hosted by Tanesha Austen, discusses acquisition, market movement and the evolving future of digital retailing.
Lucy Tugby, marketing director at Cazoo & Motors, speaks about rebranding the advertising business under one name – ‘Cazoo’.
She said: “When we looked at our business last year we realised it wasn’t effective to run two brands.
“That is two lots of technology, resource and marketing investment. We decided we needed to consolidate around our hero brand.
“We were very clear when we bought Cazoo that it was always going to be that hero brand.
The episode explores key themes currently shaping the motor retail landscape, changing consumer behaviours, online marketplace evolution and the opportunities being created through innovation and collaboration.
Bill Sherry, group publisher at Motor Trader, reflects on the Commercial Vehicle Show and looks ahead to the Motor Trader Independent Dealer Awards which will take place on 30 June.
Watch the podcast here
