JLR UK appoints directors as part of ‘House of Brands’ strategy

By automotive-mag.com 2 Min Read

JLR UK has appointed brand directors to harness all four JLR brands in a ‘cohesive yet distinctive’ manner.

Alan Nicolson, Leonie Raistrick and Santino Pietrosanti have been announced as brand directors.

Patrick McGillycuddy, MD of JLR UK, said: “How clients view mobility and how they interact with luxury brands has changed vastly in recent years, so how we present our brands, products and services must also change.

“As we move to a fully electric future, we must innovate at every part of the client experience to deliver a sustainability-rich reimagination of modern luxury.

“Alan, Leonie, Santino and I are united in our passion to position all of our brands in a cohesive yet distinctive way, to shape the company’s future of automotive electrification defined by modern luxury at all touchpoints of the client journey.”

Alan Nicolson, previously head of UK product Marketing for JLR UK, has been appointed to the role of UK brand director, Range Rover. Nicolson has previously led product pricing, launch and commercial strategy.

Leonie Raistrick will be UK brand director, Defender and Discovery. Raistrick joined JLR UK from Peugeot where she was international brand strategy director.

Santino Pietrosanti is now UK brand director, Jaguar. Previously, Pietrosanti was director of Strategic Partnerships at JLR and has experience creating and executing brand strategies.

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