Jaecoo UK has been appointed as the new title partner for Premiership Women’s Rugby (PWR).
The multi-year agreement sees Jaecoo join forces with a competition that continues to build momentum and reach new audiences across English sport.
From the beginning of the 2026/27 season, the competition will officially become the Jaecoo PWR.
The league’s pre-season tournament will be renamed the Jaecoo PWR Next Gen Cup, reflecting a shared commitment to developing both the current and future generations of elite women’s rugby players.
Jaecoo now has 136 dealers in its UK network and has quickly established itself as one of the country’s fastest-growing automotive brands.
Genevieve Shore, executive chair of Premiership Women’s Rugby, said: “Bringing a brand of Jaecoo’s calibre on board as our title partner is a landmark moment for Premiership Women’s Rugby and a powerful endorsement of the growth, ambition and long-term commercial potential of our competition.”
Victor Zhang, managing director of Omoda UK, added: “Premiership Women’s Rugby is building something genuinely exciting, and for Jaecoo UK, this felt like the right partnership at the right time.
“What stands out about PWR is the ambition behind it. The quality on the pitch speaks for itself, but there’s also a huge amount of work happening behind the scenes to grow the sport, create opportunities and build something that lasts.”
The title partner rights will see Jaecoo integrated across all league and competition branding, matchday activations, digital platforms and fan experiences, creating new opportunities to connect with audiences and highlight the continued rise of women’s rugby.
