International has appointed Alex Sheward to the newly created role of Head of Sales for Mitsubishi Motors in the UK
The move comes ahead of the upcoming launch of the new Outlander PHEV and L200 Series 7 pick-up in May 2026.
Mitsubishi Motors in the UK recently announced its next step in establishing a new UK sales dealer network.
The company is currently building a 60-strong dealer partner base to support the sale of the all-new Outlander PHEV and the latest-generation L200 Series 7 double-cab pickup from summer
Sheward began his automotive career at International Motors Ltd (IML) in 2004, working in several roles across the business and across its portfolio of brands.
For the last decade, he has been working for Subaru UK & Ireland as dealer relationship manager.
William Brown, managing director at International Motors Ltd, said: “Alex brings a wealth of experience and a deep knowledge of the industry to this new role.
“We are confident that he will make a significant impact on the success and growth of our Mitsubishi vehicle sales operations.”
Sharon Townsend, head of Mitsubishi Motors in the UK, said: “We are delighted to welcome Alex to the Mitsubishi Motors in the UK team as we enter this exciting next phase.
“Alex’s knowledge and enthusiasm will add to the excitement that we all feel for the brand as we launch the upcoming Outlander PHEV and L200 Series 7, along with the appointment of our sales network.”
