Desira Group has expanded its portfolio with the addition of Simpson Garage Great Yarmouth for an undisclosed sum.
Simpsons will not change the name to Desira, it will continue trading as it is.
The addition of Simpsons includes new and used motorhome sales (a new area of growth for Desira), used car sales and aftersales franchises for Skoda, Fiat and Fiat Professional. No changes will be made to Desira’s existing Nissan, Fiat and Citroen North Quay Dealership.
Desira Group directors Stuart Stone and Michelle Gant have worked closely with Simpsons’ directors Belinda Crick and Andrew Aldis, who has announced his retirement, to ensure a smooth handover.
Letitia Saunders, previously general sales manager at Desira Nissan, Fiat and Citroen Great Yarmouth will move to Simpsons to manage the dealership. Bill Najam has been appointed to the role of general sales manager at Desira.
Saunders has been with the Desira Group for more than 20 years and lives in Great Yarmouth so is in a strong position to manage the transition.
Desira Group stocks more than 500 used cars and vans. It has new car and aftersales franchises with Nissan, Suzuki, Isuzu and LEVC, as well as aftersales franchises with Fiat, Fiat Professional, Peugeot, Jeep, Alfa Romeo, MG, Abarth, and Citroen.
