More than 1,700 dealers have achieved Autotrader Highly Rated 2026 status based on consistently high customer review ratings.
Throughout the year, dealers across the UK have been collected and responded to customer reviews on Autotrader.
Autotrader group sales director, Rebecca Clark (pictured), said: “For retailers, trust has never been more important. Buyers want reassurance that they’re choosing a business that will deliver a great experience, and customer reviews are one of the clearest ways of providing that confidence.
“That’s why Highly Rated is such a valuable recognition. It gives retailers a visible and trusted way to showcase the service they’re already delivering, not just on their own channels, but at the point where millions of car buyers are searching for their next vehicle on Autotrader.”
Highly Rated winners will receive a collection of exclusive Highly Rated assets, including stickers and digital logos to utilise across their physical and digital showrooms.
Retailers meeting the criteria will also have a Highly Rated logo added to their Autotrader profile page and Retailer Store for maximum visibility.
To qualify for Highly Rated accreditation, retailers must have met the following criteria – a strong volume of reviews on Autotrader relative to their sales, an average review rating of 4.5 stars or higher, a minimum of 10 customer reviews, and responses to 95% of one- and two-star reviews.
Autotrader is encouraging winners to share their success on social media. Three winners will receive a £500 donation to a charity of their choice.
To enter, retailers should post a photo or video on LinkedIn or Instagram of their Highly Rated 2026 in their showroom. Entries across multiple platforms are permitted, and retailers should tag Autotrader Insight on LinkedIn and Instagram (@AutotraderInsight), using the hashtag #athighlyrated2026.
Retailers will be entered once into the prize draw per social media platform if they share their own photo, or twice if they share a video featuring their award materials.
The prize draw will run between 10am on Monday 20th July 2026 and 23:59pm on Monday 10th August 2026.
