Auction’s Retail Margin Monitor for April has revealed the first-ever entry for a fully electric model, the Tesla Model Y. The vehicle entered the chart for models retailing over £10,000, achieving an average profit margin of £4,400.
Dealer Auction have been seeing more hybrids filter into their top profit charts for trade stock in recent months – including the Toyota C-HR hybrid this month.
Dealer Auction marketplace director, Kieran TeeBoon, said: “What once felt like future targets are now showing up in real returns. Electrified models are beginning to prove their commercial weight – no doubt boosted by demand caused by Iran conflict and the resulting fuel rises.
“Tesla has always been a strong performer in our alternative-fuel-focused publication, the EV Performance Report (EVPR), but the Model Y’s performance amongst all fuel types suggests the EV conversation is changing: from ‘when?’ to ‘how high?’.
“Of course, the over-£10,000 top 10 is more premium-focused, but I think we’ll see EVs crack the sub-£10,000 chart in the not-too-distant future.”
In the sub-£10,000 chart, the Mazda CX-5 appeared for the first time since August 2025 and it went straight to the top. It also had the fastest average days to sell in the chart on record (23 days).
At brand level, Land Rover once again took top spot in the list for makes for models with a sub-£10,000 retail value (£3,525), followed by Mercedes-Benz and BMW. Land Rover also led the over-£10,000 chart (£6,150).
Last month, Dealer Auction reported a record retail value of vehicles sold (£52.6 million).
In April, it reached £53.6 million. The number of fresh vehicles being added to the platform also jumped by 40%.
TeeBoon said: “What stands out isn’t just the new high-water mark for retail value, but the momentum behind it.
“The uplift in fresh stock shows that the appetite to move more vehicles through smarter channels is clearly there.
“Growth at this level, sustained month-on-month across a mix of powertrains and retail values, points to a platform that’s becoming increasingly central to how dealers operate.”
