The group has a strong presence with VW group representing Audi, Cupra, Seat, Skoda and Volkswagen. It also represents Lotus, MG and Volvo.
Caffyns has dealerships representing brands across Ashford, Brighton, Eastbourne, Tunbridge Wells, Haywards Heath & Worthing.
The move to tale on Chery was flagged up in its latest accounts filed at Companies House where it commented on the increased competition from Chinese brands and its plans to add Chinese brands to its existing MG business.
Caffyns experienced “significant trading headwinds” in the year to 31 March 2026, delivering a pre-tax loss of -£1.7m compared to £246,000 profit the prior year on turnover down 2% to £270.7m.
IT said its new car unit deliveries fell by 11% as many of the brands it represents came under pressure from new Chinese entrants.
Its used car unit sales rose by 4% boosted by Seat and Cupra expansion but margins came under pressure down 5%.
Caffyns said shrinking new car sales in post Covid years meant the used car parc was smaller and competition intense to source cars at the right price. The group is ranked 63 in the Motor Trader Top 200 Dealer Groups.
