Autotrader will launch the next phase of the multi-channel ‘It’s time for Autotrader’ brand campaign on 27 September.
This is the second campaign under ‘It’s time for Autotrader’, which launched in October 2025.
Niki Kilby, Chief GTM Officer at Autotrader, said: “At the heart of our new campaign is a simple goal: bringing more confident buyers into market on Autotrader and helping them find our retailer partners’ stock.
“We know that many consumers delay starting their journey because they are unsure what to buy or where to begin, and this new creative is designed to give them the confidence and prompt they need to start searching earlier.
“By continuing to invest in marketing campaigns like this across a diverse mix of high-reaching media channels, we’re keeping Autotrader front of mind at the moments that matter. That means more buyers coming to the platform with confidence, and more opportunities for our retailer partners’ vehicles to be discovered.”
Rather than focusing solely on the person who needs a new car, the stories are told through the eyes and passing comments of the people around them.
The nationwide campaign is expected to reach 70% of all UK adults, while placing particular focus on consumers aged 25-44 at the moments they are most likely to start thinking about their next car.
It will run until the 8th November across TV, Broadcaster Video on Demand (BVOD), Connected TV and out of home’ (OOH), with the campaign continuing across digital and broadcast radio until mid-November.
It will also be amplified through podcasts, content creators, YouTube and social media.
