Aion is the new headline sponsor of the Telford Tigers ice hockey team, in partnership with local Shrewsbury dealer Sailhouse Cars.
The team will officially compete as the Aion Telford Tigers for the 2026/27 season.
Chris Carr, owner of Sailhouse Cars, said: “My family and I have been right there in the crowd for years, bleeding black and orange. We know how much this club means to the community.
“Bringing Aion on board as headline sponsor allows us to give something back to the team and its fans, and we can’t wait for an incredible season ahead.”
Sailhouse Cars has supported the team for a number of years, but has taken on title sponsorship for the first time.
The dealer expanded its brand portfolio with Aion in the Shrewsbury area earlier this year.
The Aion Telford Tigers have a 40-year history of success that includes winning the English Premier League and British Challenge Cup, and back-to-back National Ice Hockey League trophies.
The first face-off of the season took place at The Tiger’s home of Telford Ice Rink last weekend, where they played rivals Milton Keynes Lightning.
AION has two models currently on sale in the UK.
The Aion V, priced from £36,450 OTR, is an SUV with standard long-range capacity of up to 317 miles on one charge.
The Aion UT supermini went on sale this month priced at £28,950. Packed with features and 268 miles of range on the standard battery.
This September, Aion is offering 0% APR PCP deals across its range, with an additional £500 deposit contribution on the Aion UT when booking a test drive.
