Phyron has added Google Vehicle Ads support to its Inventory Ads offering.
It said this enables dealers to create advertising content for Google, Meta and TikTok from one stock feed.
The addition brings Phyron’s automated image preparation to Google Vehicle Ads, which display the vehicle, price and dealer to people searching for cars.
Dealers can now use the same source imagery and vehicle data to produce still images for Google and video content for social media, adapted to each channel’s requirements.
Maintaining consistent presentation across a changing vehicle inventory can be difficult when photographs vary in quality, angle and background.
Phyron automatically selects suitable images and angles and improves their presentation, helping dealers apply a consistent standard across their stock.
“Google Vehicle Ads put the dealer’s actual cars in front of shoppers when they’re searching, and the image plays an important part in attracting their attention,” said Oliver Sandgren, product analyst at Phyron.
“With Inventory Ads, dealers can give every vehicle consistent presentation across Google, Meta and TikTok, straight from their inventory feed.”
Google Vehicle Ads places a dealer’s stock alongside vehicles from competing retailers. Clear imagery helps shoppers assess the individual car, while consistent presentation across search and social supports the dealer’s wider advertising activity.
Phyron supplies the prepared images and vehicle feed. The dealer or its agency runs the Google advertising through its own Merchant Center and Google Ads accounts, retaining responsibility for campaign management. Google Vehicle Ads support is included in the existing Inventory Ads product.
Phyron works with over 4,000 dealer customers across 35 countries.
