Aion and its parent company GAC have signed a deal to become the Official Automotive Partner of Chelsea Football Club.
The relationship will bring the brand to a wider audience through combined storytelling, brand experiences and engagement with Chelsea FC’s huge fanbase.
Aion Auto UK managing director Jon Wakefield, said: “Partnering with one of the world’s biggest football clubs gives us a global platform to showcase AION and GAC’s brand and products.
“This link is another big step in establishing AION as a serious UK player, and we can’t wait to work with Chelsea on some exciting projects in the coming months.”
Fans will witness an Aion car leading the men’s team to the stadium. Branding inside Stamford Bridge will ensure recognition in the ground is beamed around the world.
Todd Kline, president of commercial at Chelsea FC, said: “GAC are one of the fastest growing automotive businesses of recent years.
“We are proud to be partnering with them at such an exciting time, to support them in the next stage of their growth as they expand into new markets, and to build a unique partnership together.”
