Holden Group will open three new Chery dealerships in East Anglia, with sales expected to begin by the end of October.
Customers will be able to purchase Chery models from Holden Group sites in Norwich, Bury St Edmunds and King’s Lynn.
Tim Holden, chief executive of Holden Group, said: “We’re delighted to be representing Chery across East Anglia and excited about the opportunity to develop the brand in the region.
“Chery is an ambitious, fast-growing manufacturer with an impressive range of vehicles and a clear commitment to the UK market.
“We believe the brand has enormous potential, and we’re looking forward to introducing it to many more customers across East Anglia.”
Chery offers a lineup of SUVs, including petrol and plug-in hybrid models.
Work is already underway to prepare all three sites for customers.
New members of staff have joined the business and teams are completing technical, sales and finance training.
