Athenea Automotive Group had added Omoda & Jaecoo to its brand portfolio under the growth strategy it set out with Chery in July.
Omoda & Jaecoo will join Athenea’s network in the coming months. Specific dealership locations will be confirmed in due course.
Dave Carter, franchise managing director at Athenea Automotive Group, said: “We always said upon the acquisition that Chinese OEM relationships will be sought when the time is right to do so, depending on customer preference and business interests.
“We are now seeing high demand from customers across the network for these models, which is why we have built relationships with these manufacturers.
“This is in line with our vision to create a group that can support customers at every stage of their life, with the right car, the right advice and a consistently seamless experience.”
Each franchise will join sites identified as having the physical capacity, aftersales capability and local demand to support an additional partner alongside existing marques.
Further additions to Athenea’s brand portfolio are planned for Q4.
