Lookers has reopened its newly refurbished Nissan showroom in Newcastle following a major investment.
The Portland Road site has been transformed to align with Nissan’s newest retail standard. This includes more digital integration in the showroom.
Lookers’ franchise director Karen Prince said: “This latest Lookers’ investment demonstrates our confidence in Nissan, in our people and in this strategically important regional automotive market.
“Alongside our investment in Sunderland and Gateshead, it forms part of a significant long-term commitment to providing customers across the region with outstanding, next-generation facilities and service.
“We’re also proud to continue investing in the communities we serve and to creating retail environments where our teams can thrive and our customers can enjoy the very best Nissan brand experience.”
Customers can explore the latest vehicles and experience the technology first-hand.
Rikki Ledger, general manager at Nissan Newcastle, said: “This investment marks an exciting new chapter for Lookers Nissan Newcastle.
“We’ve created a dealership that reflects the quality, innovation and customer experience that people now expect from Nissan, while also recognising the strong connection between the brand and the North East.
“We’re proud to have been part of the region’s automotive landscape for more than 30 years, and this exciting transformation underlines our long-term commitment to our customers, our people and to Nissan in the region.”
The brand’s new ‘Nissan. By Britain’ promotional campaign celebrates nearly 40 years of British design, engineering, and manufacturing partnership dating back to the first Nissan Bluebird rolling off the Sunderland production line in 1986.
