Vertu Motors has been named as one of the UK’s Top 100 Apprenticeship Employers for 2026. It is the leading automotive group in the list which is compiled by the UK Government and HIGHERiN.
The Top 100 and Top 50 SME Apprenticeship Employer lists assess employers on successful completion rates, breadth and accessibility of opportunities offered, and the quality of the apprentice experience, as reflected in feedback and reviews.
Robert Forrester, chief executive of Vertu, said: “This recognition highlights the work being done across the business to create meaningful career pathways for young people and older colleagues who are looking to expand their skills and grow within the company.
“Apprenticeships play a vital role in shaping our future workforce, and it is encouraging to see those efforts acknowledged at a national level.
“Our apprenticeship scheme is focused on giving people the opportunity to gain skills, qualifications and experience that puts them on the road to a rewarding career within the automotive sector.”
The dealer group supports 285 apprentices, including twelve colleagues undertaking degree-level apprenticeships.
The group works in partnership with 16 training providers to deliver 26 apprenticeship standards.
In the last financial year, 130 apprentices successfully completed their programmes.
During the same period, Vertu welcomed over 50 new apprentices, with more joining in the current financial year to date.
Most of Vertu’s apprentices are aged under 25, reflecting a clear focus on early careers and helping young people to enter the automotive sector.
Forrester said: “Apprenticeships bring fresh perspectives and energy into the organisation, while also supporting colleagues to progress and build long-term careers. The breadth of programmes we offer ensures people can develop in a wide range of roles, from technical specialisms through to leadership pathways.
“In fact, we have a number of colleagues who started on our Degree Apprenticeship programme over recent years who have already developed into management level roles across the Group.
“We are confident that there will be many more over the coming years.”
