FOW Car Supermarkets’ sales figures for H1 of 2026 reveal a significant improvement to 6,500 cars to 7,111.
This 9.4% volume growth propels FOW forward significantly and up into the group of car supermarkets forming around 14,000-15,000 annual sales.
Kevin Cartwright, FOW Group general manager, said: “A huge well done and thank you to everyone within team FOW. As our results improve, our staff retention rates also improve as people enjoy being associated with perceived success.
“Making FOW an attractive place of employment is massively important to us. As a business we have a clear plan of who we want to be and when we want things to happen.
“The volume growth protects the business from the worst of the well documented increased costs of doing business and also allows us via economy of scale to try new things and be innovative rather than follow the crowd.”
For FOW, Q2 was the tougher part of the year so far because of volatile fuel and energy prices, and heatwave conditions across bank holiday weekends and month ends in May and June.
The US – Iran conflict period saw a large increase in EV sales.
During the period, FOW introduced a revised marketing strategy. This has seen a saving of around £250,000 in H1 with no discernible drop in leads or enquiries.
FOW uses AI technology to increase speed and efficiencies but continues to value person to person communication where needed.
The business is also funding a new vehicle preparation IT system upgrade with a view to introducing dynamic scheduling.
FOW’s weakest period of 2025 was Q3. However, improved volume opens the door to ethical profit generation via professional selling.
