Cazoo has added a WhatsApp functionality to its mobile website and app, enabling car buyers to communicate directly with its dealer network.
Free for dealers and available now, the addition of WhatsApp is expected to deliver fast response times as retailers will be able to access customer messages on their mobile phones.
Lucy Tugby, chief marketing officer of Cazoo, said: “We have introduced WhatsApp to the Cazoo platform following requests from our dealer partners. We listened and responded, reflecting our commitment to build tools and products that solve real challenges for dealers.
“The rollout follows our commitment to deliver a friction-free online search experience for car buyers and enhanced ROI for dealers. With WhatsApp used by millions of consumers, this is a familiar and intuitive way for car buyers to contact dealers.
“Richer conversations will help buyers get the information they need quickly, helping them make decisions on the cars they have seen online.”
Tugby was promoted to the position of chief marketing officer last month.
She works closely with dealer partners and internal stakeholders, and will lead the next phase of Cazoo’s challenger marketing strategy.
