Lookers’ Mercedes-Benz showroom in Worcester underwent a major £2 million investment.
The dealership, on Hindlip Lane, now reflects the Mercedes-Benz new corporate identity. The showroom now includes relaxing, no-pressure lounge areas, digital concierge services, service drop-off zones and a new handover bay installation.
David Currin, Lookers’ franchise director, said: Lookers are delighted to further strengthen our global partnership with the award-winning Mercedes-Benz brand.
“This investment in our Worcester showroom will elevate the customer experience to new heights, reflecting Mercedes-Benz’s pioneering heritage and vision for the future.”
The showroom showcases the all-New GLB Electric, CLA Shooting Brake, and GLC Electric, alongside a display of AMG, prestige, and classic vehicles.
Through its Lookers and Charles Hurst brands, Lookers represents 38 luxury, supersports, premium and volume car, commercial vehicle and motorcycle brands in the UK and Ireland across 150 franchised dealerships.
