Chery UK helped Soccer Aid for UNICEF stars kick off Training Week in style, with talent and footballing icons arriving in Chery TIGGO 9s, continued its support into Match Day yesterday.
Soccer Aid for UNICEF 2026, marking 20 years of the event, took place at London Stadium yesterday. Over the last 20 years, Soccer Aid for UNICEF has raised over £121mn to support UNICEF’s work helping children grow up safe and healthy.
Farrell Hsu, managing director of CHERY UK, said: “Soccer Aid for UNICEF is a brilliant celebration of football, entertainment and people coming together for an incredibly important cause.
“We’re proud to support the stars during Training Week with the Chery TIGGO 9, and to have played a role in Olly’s remarkable Into The Unknown challenge as he completed his 400km journey to London Stadium.
“Training Week is where the anticipation really starts to build, and we’re excited to help bring that energy to fans throughout the week and on Match Day this Sunday.”
Chery brought a series of activations for fans in and around the match. Outside of the stadium, fans got in on the action in the Chery Happy Arena – taking part in their own football match. Inside the stadium, the Chery Clubhouse hospitality area hosted invited guests in the build up to kick-off.
Earlier in the week, players were greeted by Chery’s AiMOGA humanoid – an advanced robot developed inhouse, which can perform intricate, human-like tasks and uses an intelligent computing brain powered by DeepSeek AI models.
The Into The Unknown challenge, taken on by singer Olly Murs, raised £832,257 prior to the match.
